
About Me
Product Designer and UX Mentor with 10+ years of experience in tech, fintech, e-commerce, and healthcare.
I help product teams cut through guesswork by leveraging data and research to shape UX strategy, reduce risk, and create a real competitive edge.
I specialize in accessibility, AI-driven experiences, design systems, and conversion optimization. I also support team growth through mentorship and process scaling.

Expertise
B2B and B2C Product
Design Expertise
I have a proven ability to design for both B2B and B2C markets, focusing on optimizing workflows for B2B and enhancing usability and appeal for consumer-facing products.
Strategic Collaboration
and Leadership
I’ve led design teams for over 6 years, translating briefs and user insights into clear design directions, while ensuring alignment with development and product teams.
Advanced Prototyping
and Testing Skills
I specialize in Figma, building interactive prototypes to test usability and validate designs. Experienced with building and maintaining design systems.
Latest Projects
Blog

🤖 Integrating AI into Your UX Workflow: Enhancing Creativity and Efficiency
Explore how artificial intelligence can revolutionize your UX design process. From automating repetitive tasks to providing deep user insights, see how AI tools can boost your productivity and creativity.

🔄 Navigating the Transition to UX: Lessons Learned from My Teaching Experience
Transitioning into UX design can be challenging. Gain insights from my personal journey, including the key lessons and strategies that helped me successfully move into the UX field.

📊 Transforming Complex Data into Captivating Visual Narratives
Learn how to take intricate data sets and convert them into visually engaging stories. This article covers techniques and tools for effective information visualization that enhances user understanding and decision-making.